by Lesya | Mar 15, 2016 |
Do you stumble upon simply gorgeous Instagram handles that seem to have figured it all out? Their images are crisp, they all have that authentic brand feeling to them, and on top of that all (like it wasn’t enough of a hit to your ego!) they have mastered... 
by Lesya | Feb 18, 2016 |
Branding is more than your logo. Branding encompasses all of the brand experiences from how it looks and sounds, to what it offers, and how it handles customers. Everything – yes, everything – your company or blog does is branding. So you really need to define your... 
by Lesya | Feb 10, 2016 |
Why only advertise on Facebook if you now can take advantage of Instagram capabilities as well? Marketers witnessed the power of Instagram for years, so when advertising features finally rolled out, they were very welcome. So how do you create Instagram ads using... 
by Lesya | Jan 28, 2016 |
I have a confession to make. I’m guilty of just popping in my keywords into Google search and getting some images straight out of search results. The problem? That little disclosure that says images may be subject to copyright. It is not always ok to just grab images... 
by Lesya | Jan 13, 2016 |
When I first started blogging and a supporting social media for it, I made tons of rookie marketing mistakes. Once I even accidentally posted a cat article to my company’s corporate Facebook page that has nothing to do with cats. The funniest thing is that this cat... 